Our History

In 1948, Mr. Saad El-Guindy established Rodana Company for wholesale optical products. His first boutique was opened in 1962, in Down Town Cairo. This location was opened by the Trade Minister. Then, Mr. Sameh El-Guindy, the son, took over and opened several branches through out the country.
Now Rodana Optics is one of the leading companies in the optical field. Rodana Optics Company has been branching all over Egypt including branches in Cairo, Sharm El Sheikh, North cost Porto Marina and the rest of the Region.
Most Recently Rodana has celebrated the opening of its first branch in Doha – Qatar as a sole distributor for Levis Celine Dion and Pal Zileri in Egypt, Qatar and Saudi Arabia.



Our mission is to be the premier shopping and inspiration destination for the top brands.
By giving the eyewear a real value we are creating a link between customer’s needs and service provided


To be one of the biggest chains in the Middle East and to provide the best service and the highest quality products, partnering with some of the world’s biggest suppliers



provide premium brands and best quality products



create the biggest trust between our company and our supplier


create the best environment for our employees to give the best service

Customer Satisfaction

provide the best after sales service